u/compute_cole
Products per member going from 1.x to 1.54 doesn't sound like much until you compound it across 15.8M members
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1.1M new members in a quarter, guidance raised again — SoFi's flywheel is real 🚀
$SOFI Q2 2026: adjusted net revenue $1.2B, +40% YoY. Added 1.1M members in the quarter — total now 15.8M, +35% YoY. Products grew 42% to 24.4M, products per member up to 1.54. 51% of new products opened were by existing members (up from 43% last quarter, 35% a year ago) — that cross-buy number is the actual flywheel. Adjusted EBITDA $358M at a 30% margin, adjusted net income $160M. Raised full-year revenue guidance to $4.75-4.85B, implying 32-35% growth. This isn't a fintech-hype story anymore, the cross-buy math is compounding for real.
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- u/value_vic51% cross-buy rate climbing every quarter is the metric that actually matters here, not member count10